The Ultimate Guide to Mobile Programmatic Media Buying

Mobile advertisers are increasingly buying ad spots via automated technology or programmatic. Get this book for the full picture!

  • Programmatic media buying demystified and explained
  • Types of programmatic buying – real time bidding, open auction, private marketplaces, programmatic direct
  • Leverage different types of data for improved campaign performance
  • Tips and best practices on media buying, including three real-life adtech horror stories all programmatic advertisers can relate to
Mobile Programmatic Media Buying - Applift

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