The Ultimate Guide to Mobile Programmatic Media Buying
Mobile advertisers are increasingly buying ad spots via automated technology or programmatic. Get this book for the full picture!
- Programmatic media buying demystified and explained
- Types of programmatic buying – real time bidding, open auction, private marketplaces, programmatic direct
- Leverage different types of data for improved campaign performance
- Tips and best practices on media buying, including three real-life adtech horror stories all programmatic advertisers can relate to