Mobile Programmatic Strategy Masterclass - Video & Slides

60-80% of the programmatic advertising spend goes to mobile in developed markets. Is your organization up to speed?

This masterclass includes deep dives into auction mechanism, audience profiling, and targeting. It is perfect for internal training sessions, or client workshops.


In programatic ad spend from 2019-2020. Up to 80% of that goes to mobile.


Going to mobile programmatic ads this year in North America, Europe, APAC and Latin America.

 The masterclass includes deep dives into:

  • Auction mechanism
  • Audience profiling
  • Mobile creative best practices (banners and video)
  • Targeting